How to choose the surrounding for architectural visualizations?

In the case of architectural visualizations, designing the surrounding, also known as the context, is one of the most critical stages of implementation. The presentation of real estate in an appropriate setting directly impacts the reception of the entire project. It makes the graphics effective and attracts the attention of the audience. In Double Prism, we have several suggestions for implementing contextual architectural visualizations.

If you have already had the opportunity to read our article on the vital role of the environment in architectural visualizations, you certainly know how many elements affect the final reception of graphics. That is especially important when presenting real estate from a bird’s eye view. Modeling individual aspects of the context is labor-intensive, however, and thus affects the final cost and implementation time. However, not every visualization requires this type of commitment. Depending on customers’ expectations, we can offer four different types of context for the presentation of the object. We will look at their characteristics.

Ghost buildings as surroundings

In this context, the property’s buildings are simple, solid white shapes approximating their actual shapes. This type of visualization will work exceptionally well when the render is intended to present the real estate design itself, and the surrounding is only to allow the recipient to imagine the size of the building compared to other objects surrounding it.

The use of “ghost buildings” also allows you to save time, which is why this type of visualization is the right choice when the deadline for the execution of the order is short. However, the surrounding in the form of “ghost buildings” effectively reflects the actual location of the building so that the recipients can see in which surrounding the property will be built and what objects will be around it.

wizualizacja architektoniczna apartamentowca brda
“Ghost buildings” surrounding the Brda Apartment Building

Integrating the visualization into the photo

3D technology has almost unlimited possibilities. Thanks to advanced computer programs, we can incorporate the real estate model into the image provided by the client. It is only essential that it is made in sufficiently high resolution. In the case of this type of implementation, first, we create a detailed, photorealistic model of the prospective property and then place it on the obtained photograph of the area. What will you get thanks to this?

Your visualization will surely arouse the interest of your audience because you will be able to juxtapose the present and future appearance of the surroundings side by side. Graphics and animations of the “before and after” type meet with great interest of recipients, and at the same time, similarly to the surroundings of “ghost buildings”, they effectively shorten the time of 3D visualization.

Surrounding modeled based on photos

In the case of architectural visualizations, investors, designers, or developers want the property to be presented in an environment consistent with reality. However, our clients not always have the opportunity to take or provide us with photos whose resolution would enable us to integrate the building model into the picture. In such cases, based on the provided images, we independently model individual elements of the surrounding and then place the building in context.

Creating architectural visualizations for which the surrounding is modeled based on photos requires the most work on 3D graphic designers; therefore, it may increase the cost and time of the entire order.

Using the model library

Even if the client does not have photos of the appropriate quality, it does not always mean giving up the photorealistic surrounding. We can use our extensive library of 3D models.

Many years of work in 3D graphics have allowed us to build our extensive library of numerous 3D models, surrounded by which we can present the property. In the case of architectural visualizations, we often use them to enrich the context for a given property. Thanks to this, we effectively reduce the time necessary to complete the order. Of course, when we create 3D graphics, we adjust the style of the surrounding to both the body of the visualized property and the instructions and expectations of the client. We choose from our library models of buildings that match the nature of the implementation, both in terms of height, style and surface.

Visualization of the terrace design for Glashaus

No surroundings not so bad

Is it possible to impress the audience by presenting a property without its surroundings? Of course. Of course, a properly selected context affects the imagination and allows you to get an accurate and dynamic image. However, there are situations when the environment can be abandoned, for example, when the render is to present the designer’s concept itself, or there is a fear that placing the building in an arranged surrounding could negatively affect the universality of the design. In such a situation, the visualization of the future real estate can be treated as a product (promotional) visualization and let the graphic designer activate his imagination. It is a solution that our clients also use. Below we present one of the implementations in which we created the surrounding in favor of a creative approach.

Project visualization for BoSystem company

Tell us your opinion

We are very curious about your opinion on the surroundings in the case of architectural visualizations. How would you rate our implementation without background? Perhaps you feel this is not the right choice for showcasing your property? We will be glad to read your opinion with us in the comment.

However, if you are looking for a company that will make an architectural visualization for you – please contact us. Present us your idea, and we will propose an appropriate solution to make the property look its best and attract recipients’ attention.